Meizu & Secret Santa Come Forward to Empower Underprivileged Kids


Turning the seasonal festivities into a noble initiative, Meizu – a leading Chinese Smartphone Company – started a unique campaign to further enhance the smiles and celebrations of underprivileged children. The company recently concluded a three-day-long digital campaign #m3santa, which was started on 22nd December 2016 to bolster a cause of helping underprivileged children through partnering with Gavaksh NGO.


This digital campaign #m3santa turned the very famous tradition of gifting called Secret Santa to the advantage of underprivileged children. Under this campaign, Meizu posted various specially created creative and quotes on its social media handles including Facebook, Instagram and Twitter and encouraged its fans to further share, like, retweet, and comment on such posts.  Fan’s participation this way meant a lot as Meizu had pledged to donate a fund of the same amount as of consolidated count figure of all such reactions including shares, likes, retweets and so on.

All efforts of Meizu are being appreciated by the fans and considering this enthusiasm by its supporters, Meizu has announced the name of three most active participants as winners of this campaign as a gesture of thank to them. These winners would be given with exciting gift vouchers.

The amount contributed by the fans is being used by Meizu to bring cheers to the many people who otherwise would have missed the festivities. The company will further ensure that the practice continues during all significant occasions and festivals and Meizu makes a positive impact in the lives of people it is associated with.

Commenting on the success of this unique campaign, Mr. Leon Zhang, South Asia Marketing Head, Meizu said “Christmas stands for the spirit of giving, spreading joy & happiness! Through this campaign, we aim to bring smiles to the faces of underprivileged children. We feel proud to mention that huge support from our fans and the entire strength which we received from almighty to carry forward this campaign, have made this campaign a big success and enabled us to extend our Christmas celebration in a very splendid way. All such initiatives at Meizu help us to further reinforce our responsibilities towards the betterment of society.